Goes.international is only half a name: Subscribers complete the phrase... as in "John-Doe.goes.international" Each subscribing artisan will be allocated a portal in their own name. It will be publicized through as many syndicated channels as we can open on their behalf. They will also benefit from traffic generated via SEO best-practices, pay-per-click advertising, social media ad placements, and promotions via traditional channels such as print, television and radio. They can gain all of this essential exposure for a base rate within their subscription, or spend a little more for featured placement to boost special events such as gallery openings, art auctions, and seasonal themes.